Safety & privacy

Protecting a child's information is part of respecting the child.

A shield with a checkmark, representing PeekaWhom's approach to safety and privacy

A child's information is personal because their life is personal

A child's profile can hold the things a family knows by heart — routines, health details, food needs, family context, personality and everyday life. Behind every field is a real child and a real family. We treat protecting that information as part of caring for the child.

Parents stay in control

Parents choose what they add to a child profile and who they share it with. Shared access can be changed or removed when it is no longer needed, subject to any lawful records an organization must retain separately.

Access shaped around care and responsibility

In organizations, access is intended to follow real responsibility for the child, class or group, so each staff member sees the child information connected to their role.

Privacy by default

PeekaWhom starts from a simple idea: a child's information stays private by default and is shared through clear, purposeful access. Child profiles stay outside public search and advertising use.

Child profile information stays outside advertising use

PeekaWhom keeps child profile information outside sale, targeted advertising and advertising-based tracking across other services.

Sensitive information gets special care

Health, allergy, family and other sensitive child information is processed only for clear service purposes and with the permissions or other lawful basis required for the relevant relationship and jurisdiction.

Information stays for a clear purpose

PeekaWhom follows clear retention rules so child information is kept for the time it serves its purpose, then removed or de-identified in line with legal and contractual obligations.

AI helps with information. People bring the knowing.

PeekaWhom AI helps people navigate information while parents, teachers, caregivers and qualified professionals bring the instinct, observation and judgment that only people can provide. Important decisions about children remain human, and AI interactions are clearly identified as AI.

Your rights

Depending on where you live, you may have rights to access, correct, delete, restrict, object to or receive a copy of personal information. PeekaWhom provides one place to start any privacy request: [email protected].

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