Children’s Privacy Notice

1. Why this notice exists

A child’s information reflects their real life, relationships and everyday experiences, and it deserves extra care. This notice explains the child-specific privacy protections that sit alongside our main Privacy Policy.

2. PeekaWhom is an adult-managed service

Children do not create or manage their own PeekaWhom accounts. A Child Profile is created or managed by an adult with the appropriate legal authority and management rights. That person uses their own PeekaWhom account and may also have invited access to other children’s Circles. PeekaWhom is not intended to encourage children to submit personal information directly to us.

3. Parental authority and consent

A person creating a Child Profile must have the legal right or authority to provide the child’s information. Where applicable law requires parental or caregiver consent, PeekaWhom must obtain consent in the form required by that law before the relevant processing begins.

For children under 13 in the United Arab Emirates, the required caregiver consent is explicit, documented and verifiable. For children in Saudi Arabia, consent for processing a child's personal data is given by the child's parent or legal guardian, and PeekaWhom stores a child's health information only with that parent or legal guardian's explicit consent, which can be withdrawn at any time in My Account. Where US COPPA applies, PeekaWhom will provide the required parental notice and obtain verifiable parental consent before collecting personal information online from a child, subject to the limited exceptions allowed by law. PeekaWhom does not rely on a child to consent where the law requires a parent or guardian.

4. Child information that may be stored

• Identity and profile details, including name, age/date of birth and photo.
• Household information.
• Food, diet and allergy information.
• Daily routines and care preferences.
• Health, medical and emergency information entered by an authorized adult.
• Personality, communication and comfort information.
• Contacts and emergency contacts.
• Updates, observations and activity history.
• Photos, memories and attachments.
• Messages and information shared between authorized users.
• Circle Members, Relationships and the access granted for the child.

5. Our child-data principles

• Best interests first: child welfare, dignity and privacy are a primary consideration.
• Minimum necessary use: collect and use only what is reasonably needed for a clear purpose.
• High privacy by default: child information should not be public by default.
• Purposeful access: Circle Access is granted for a particular Child Profile. Being a Circle Member does not automatically give every permission.
• No sale: Child Profile information is not sold.
• No targeted advertising: Child Profile information is not used for targeted advertising.
• No indefinite retention: child information is deleted or de-identified when it no longer has a lawful purpose.
• No manipulative design: we do not design child-data experiences to pressure a child into sharing more information.
• No high-stakes AI decisions: the coming-soon PeekaWhom Plus AI features are not intended to make final decisions about a child’s health, education, care or opportunities.

6. Parents’ and guardians’ rights

Parents or legal guardians may request access to, correction of or deletion of child information they are legally authorized to manage, and may withdraw or change sharing permissions. Some information may need to be retained where an organization or PeekaWhom has a legal obligation to keep it. Requests can be sent to [email protected].

7. Records held outside PeekaWhom

A school, nursery or other organization may hold separate records outside PeekaWhom and have its own duties regarding access, correction, retention and disclosure. Requests about those records may need to be handled with that organization. A professional invited to a Circle uses their own PeekaWhom account with the access granted for that child.

8. School-authorized use in the United States

Where COPPA permits a school to authorize collection for a school-authorized educational purpose, PeekaWhom will limit the information to that purpose and will not use the child’s information for unrelated commercial purposes. Where FERPA applies, education-record information will be used and redisclosed only as permitted by the school’s authorization, written agreement and applicable law.

9. AI and child information

PeekaWhom AI is coming soon as part of PeekaWhom Plus and is not available today. The planned features may use relevant information from a Child Profile to answer a request made by an adult with the appropriate access. PeekaWhom does not use identifiable Child Profile content to train general-purpose AI models for unrelated purposes. AI outputs can be wrong and must not be treated as medical, emergency, psychological or other professional advice.

10. Contact

Child privacy questions: [email protected]